Alberto Baselga Fernández de Piérola

CPO/CIO — PE-backed value creation through M&A integration and AI in production at scale

I build and scale Product, Engineering, Data/AI and Security organizations that translate strategy into measurable P&L outcomes: margin expansion, EBITDA contribution uplift, efficiency at scale, and reduced operational risk.

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Alberto Baselga Fernández de Piérola

Trusted by leading organizations

Northius
CoverWallet
Aon
AWS
Tuenti
Telefónica
The Lab Ventures
Qlip
Club Clínico
IESE Business School
Northius
CoverWallet
Aon
AWS
Tuenti
Telefónica
The Lab Ventures
Qlip
Club Clínico
IESE Business School

Summary

CPO/CIO with P&L results across the private equity ownership cycle: post-merger integration of 6 acquired brands and a ~20% gross margin / EBITDA contribution uplift at a PE-backed education platform, and a seat on the sell-side due diligence team for CoverWallet's exit to Aon (NYSE: AON). After the sale, I ran the technology integration with the buyer — consolidating systems, cutting vendor costs ~25% and helping a VC-backed startup and a global enterprise work as one company.

Today I'm CPO/CIO at Northius, an Investindustrial portfolio company. I sit on the Executive Committee with direct board reporting, and I run technology against the sponsor's value creation plan: EBITDA growth and cash discipline.

I build and grow Product, Engineering, Data, AI and Security organizations where technology earns its place in the P&L. Over the last three years that has meant growing Technology's P&L contribution ~50% YoY, with tight financial governance, managing every investment to pay back within the hold period.

The other half of my work is AI value creation — in production, at scale, with real P&L impact: • AI-driven efficiency and AI products working through the whole funnel: marketing, sales, operations, service quality and the learning product • Agentic AI systems that change how core workflows actually run — leading our AI transformation toward an agentic enterprise • A data platform built so that both people and AI agents can use it, plus AI-powered monitoring for real-time decisions • Generative AI (GenAI) and applied AI shipped with measurable business outcomes — not pilots

My footprint is global by default: a PE-backed buy-and-build group spanning Spain, Portugal and LATAM, and a VC-backed scale-up headquartered in New York running 24/7 follow-the-sun teams across EMEA, the Americas and APAC. I have built organizations from 0 to ~60 directly (supporting scale-up to ~300), reporting to the CEO — teams with real leadership depth that ship predictably.

Always happy to talk about technology and AI value creation in PE-backed and high-growth companies.

What you can expect from me:

  • Deliver M&A value across the deal lifecycle: post-merger integration (6 brands, one platform), sell-side due diligence for a sale to a strategic buyer (Aon), and capturing value after the deal closes
  • Turn Technology from a cost center into an EBITDA lever, aligned to the sponsor's value creation plan — I helped drive a ~20% gross margin / EBITDA contribution uplift at Northius and a ~25% vendor cost reduction at CoverWallet
  • Put AI into production at scale with real business impact: AI-driven efficiency, AI products and agentic AI systems redesigning core workflows — driving the AI transformation toward an agentic enterprise
  • Stand up data strategy where none exists — a scalable data platform, governance and KPI systems that improve decision-making and commercial efficiency
  • Build and scale international, multi-timezone organizations (from 0 to ~60 directly; supporting scale-up to ~300) across Spain, Portugal, LATAM, the US and APAC, with strong leadership teams and predictable delivery
  • Lead cybersecurity as a business enabler at Executive Committee and board level: security master plans, implementation programs and post-acquisition security integration that protect the company and its data

Experience

Earlier Career

Amazon Web Services

Technical Account Manager

Amazon Web Services

Sept 2017 – Mar 2018

Tuenti (Telefónica)

Team Leader & SRE Principal Engineer

Tuenti (Telefónica)

Jan 2017 – Sept 2017

Telefónica Research & Development

Technical Leader

Telefónica Research & Development

Jan 2015 – Jan 2017

Telefónica Research & Development

Senior Service Reliability Engineer (SRE)

Telefónica Research & Development

Dec 2013 – Jan 2015

Telefónica Research & Development

Technical Service Manager

Telefónica Research & Development

Sep 2012 – Dec 2013

Advisory & Board Roles

The Lab Ventures

Product & Tech Advisor

The Lab Ventures

Sep 2020 – Dec 2024

Strategic advisory on product-led growth and technology scalability for an early-stage venture studio

Qlip (Zenova)

Advisor

Qlip (Zenova)

Sep 2020 – Jan 2024

Advised on technology and product strategy as the SaaS platform scaled

Club Clínico (Cliniclic)

Advisor

Club Clínico (Cliniclic)

Jun 2021 – Dec 2024

Technology & product strategy advisory for a growth-stage e-commerce startup

IESE Business School

EMBAssador | Scout

IESE Business School

Sept 2021 – Sept 2024

Executive MBA ambassador and talent scout for the business school

Education

Contact

For executive roles, board conversations or speaking invitations, the fastest way to reach me is email or LinkedIn.

© 2026 Alberto Baselga